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Seatrade Cruise Talks

Seatrade Cruise Talks: Cruise Development for Destinations: Port Grading and Upgrading

Shannon McKee, President, Access Cruise, Inc. & Co-Founder, Zielia and partner in crime, Ioannis Bras, Project Leader, and Cruise Destination Developer, CEO Five Senses Consulting & Development present the fourth and final episode in the Cruise Development for Destinations series.

In episode four, Chris Martin, Director, Port Operations at Holland America Group, discusses how to make your port attractive to a line, particularly if they have various vessels' classes and sizes.

In this session, you'll learn:

  • SWOT Analysis for a Port & Destination
  • Port and destination performance evaluation and setting KPI's
  • Using Secret Shoppers
  • Port improvement projects and increasing visibility

Tune in to make sure your destination is cruise ready and learn how to make a great impression.


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