In episode four, Chris Martin, Director, Port Operations at Holland America Group, discusses how to make your port attractive to a line, particularly if they have various vessels' classes and sizes.
In this session, you'll learn:
- SWOT Analysis for a Port & Destination
- Port and destination performance evaluation and setting KPI's
- Using Secret Shoppers
- Port improvement projects and increasing visibility
Tune in to make sure your destination is cruise ready and learn how to make a great impression.
