Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Seatrade Cruise Talks

Seatrade Cruise Talks: Cruise Development for Destinations: Port Presentations and Technical Tips

Join Shannon McKee, President, Access Cruise, Inc. & Co-Founder, Zielia and Ioannis Bras, Project Leader and Cruise Destination Developer, CEO Five Senses Consulting & Development in a four-part series giving the essential low-down on how destinations can make it in the world of cruise.

In episode two, hear from guest speaker Ugo Savino about how you can impress him as Director, Deployment & Itinerary Planning, Carnival Cruise Line. For Ugo, you need to know what makes you special, and therefore relevant.

In this session, you can learn about:

  • Preparing a 3-year cruise strategy
  • Creating a cruise marketing plan
  • Preparing a port presentation
  • Developing a Destination Excursion Book
  • Managing relationships with the port, city, lines, and media

Tune in to make sure your destination is cruise ready. Make sure to watch episode 1 first in our achieve, which lays the foundations, and look out for 3 and 4 in the coming weeks.