Tune in for the recording of this live workshop held during Seatrade Cruise Virtual at the beginning of October. Identify how to activate your destination's distinctive story with Bob Allen, Chief Storytelling Officer of IDEAS. This session will help stakeholders harness their distinctive brand narrative's power to engage cruise, fly-in, and resident audiences.
In Part 2, participants share their homework from Part 1 to build a story outlining the framework of an experience as it looks during our "new normal."
