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A charmed life at sea with P&O Australia

P&O Cruises Australia svp Sture Myrmell has announced that Danish jeweller Pandora will open its first stores at sea aboard the company’s five ships.

Mary Bond, Editor in Chief

May 7, 2015

1 Min Read
Credit: Seatrade Cruise News

Myrmell said the first duty-free Pandora store at sea will open in the appropriately named Pacific Jewel in June.

He said four more outlets will be added to P&O Cruises Australia’s five-ship fleet over the coming months, including the new Pacific Aria and Pacific Eden to come on line in November.

Founded in 1982 and headquartered in Copenhagen, Pandora’s hand-finished and modern jewellery is made in Thailand and sold in more than 90 countries.

‘Our ships will be the only locations outside airports to sell Pandora at duty-free prices, so this is quite a coup for us,’ Myrmell said.

He said Pandora enjoys a huge following in Australia, particularly for its  collectable charms.

He said the travel-inspired charms will be popular with passengers as either a keepsake of the cruise or as gifts to take home. 

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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