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Adam Sachs sprinkles a little S.A.L.T. Down Under

American journalist Adam Sachs, director of Silversea’s S.A.L.T. (Sea and Land Taste) concept, and Chief Marketing Officer Barbara Muckermann made a whirlwind visit to Australia to spread (pun intended) the word.

Helen Hutcheon, Australasia correspondent

October 25, 2019

1 Min Read
Credit: Seatrade Cruise News

After entertaining media, trade partners and repeat passengers in Brisbane, Melbourne and Sydney, Sachs returns to New York on Saturday.

Meanwhile, Muckermann, wife of Silversea CEO Roberto Martinoli, goes on to New Zealand where she will host a function in Auckland next Wednesday.

Highlights of Silver Moon

They highlighted the S.A.L.T. features aboard Silver Moon, which will enter service next August, including the S.A.L.T. Lab where workshops, tastings and hands-on demonstrations will be held, the S.A.L.T. Kitchen which will offer regional dishes and the S.A.L.T. Bar where passengers will be able to try local brews.

Changing cultures

‘Cuisine and cultures change as you sail around the world,’ Sachs, the former editor of the USA’s ‘Saveur’ magazine and a contributor to several major food and travel publications, told the Sydney media.

He said shore excursions will delve into each destination’s ingredients, the communities that grow them, markets and hawker centres that sell them, restaurants that best exemplify them, chefs who cook them and people who write about them.

Media encouraged to cook

The Sydney media lunch had a distinctive Italian flavour, recognising Silversea’s heritage, and journalists were given a gift bag that contained a packet of pasta di semola di grand duro, which must be boiled with a little salt.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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