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Agents can earn more selling MSC Divina in the Med next summer, Sasso says

The decision to send Miami-based MSC Divina back to the Mediterranean during summer 2015 will help US travel agents entice their clients to Europe for higher-ticket cruises while taking ship out of the competitive Caribbean, said Rick Sasso, president and ceo of MSC Cruises USA.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

April 25, 2014

1 Min Read
Credit: Seatrade Cruise News

'Travel agents can make much more money in the Mediterranean than the Caribbean in June and July,' Sasso told Seatrade Insider.

The redeployment was 'well thought out' and previewed with key travel partners who gave it their blessing.

The move seems consistent with Royal Caribbean Cruises Ltd.'s own company guidance issued Thursday—the Caribbean remains 'extremely promotional' while there is strong demand by North Americans for Europe cruises.

Now that MSC Divina is 'Americanized,' with menus, activities and service crew trained for the market, the ship will stay that way and not change its style when in Europe.

It will be getting further North American-oriented tweaks during a drydock in Europe before returning to South Florida for a third season of seven-night Caribbean cruises starting in November 2015.

Sasso said those features and the selection of the drydock will be announced later.

In addition, other key announcements related to the North American market will be made in the next two weeks.

Everything, including MSC Divina's Mediterranean summer, ties in to other moves the company has made recently, Sasso said, among them, more than doubling its North American sales force to support travel agents.

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About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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