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Americans drive higher fares, on-board spend for Royal Caribbean in EuropeAmericans drive higher fares, on-board spend for Royal Caribbean in Europe

Thanks to North American demand, Europe cruises—in both the Mediterranean and Baltic—are performing particularly strongly for Royal Caribbean Cruises Ltd.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

August 1, 2017

1 Min Read
Credit: Seatrade Cruise News

With North Americans comprising a larger percentage of the sourcing than in any prior year, this is driving both higher ticket revenue and on-board spending, evp and cfo Jason Liberty said Tuesday.

'North Americans spend more on the ticket and quite a bit more on the ships,' particularly on shore excursions because a Europe cruise is a bucket-list experience, Liberty told analysts on the company's earnings call.

As North Americans eat up more capacity, Europeans have to spend more to book, Liberty noted.

Both the Royal Caribbean International and Celebrity Cruises brands are experiencing 'great demand' for Europe from North America, RCI president and ceo Michael Bayley said, adding, though, that this hasn't pushed down European sourcing, which he described as 'quite healthy.'

Liberty said stronger demand for Europe cruises is driven by fewer geopolitical incidents and more moderate air costs.

Chairman and ceo Richard Fain wasn't so sure there have been fewer incidents but he said people have become 'a little bit more acclimated to them.' That may not be so good for society, he added, but it's relevant for the cruise business.

Half of Royal Caribbean's capacity is in Europe during the third quarter, dropping to 10% in the fourth quarter.

In 2018, industry capacity is expected to rise 5% in Europe while Royal Caribbean's capacity will be up 9% there.

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About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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