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Asia is on Norwegian's radar, Sheehan says

For the first time publicly, Norwegian Cruise Line president and CEO Kevin Sheehan indicated Asia has been 'on our radar' and said that, 'over the next year or so, there will be some action from us as far as moving our footprint to be a global player.'

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

April 29, 2014

1 Min Read
Credit: Seatrade Cruise News

Though the major cruise operators are positioning to capitalize on China's potential as a source market, Norwegian has so far has stayed on the sidelines. As recently as a year ago, when asked about Asia, Sheehan told Seatrade Cruise Review 'We're sticking to our knitting.'

With 13 ships, the line has been focused on the ample opportunity to grow its core business.

'As we get bigger, we'll be looking to those important markets in Asia,' Sheehan told analysts during the company's earnings call Tuesday. 

Norwegian's next scheduled capacity growth is late 2015's Norwegian Escape, which is committed to year-round Miami operations, followed by Norwegian Bliss in spring 2017.

 

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About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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