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Australia ‘getting closer and closer’ to the UK to become Silversea’s No. 2 source marketAustralia ‘getting closer and closer’ to the UK to become Silversea’s No. 2 source market

Australia is only around 2,000 passengers short of becoming Silversea’s No. 2 source market after the United States, the company’s ceo Roberto Martinoli told a media lunch in Sydney on the eve of Cruise360.

Helen Hutcheon, Australasia correspondent

August 24, 2017

1 Min Read
Credit: Seatrade Cruise News

Martinoli, who hosted the lunch at Aria on the Circular Quay waterfront with chief marketing officer Barbara Muckermann and md Asia Pacific, Amber Wilson, said he is looking forward to welcoming Australia to seond place.

He spoke about the $170m in fleet wide refurbishments, the conversion of the line’s original ship, Silver Cloud which was launched in 1994 carrying 296 passengers that will join Silversea  Expeditions later this year and the introduction of the 596-passenger Silver Muse.

With nine ships and Silver Cloud making four vessels in the expedition fleet, 2018 deployment spans nearly 1,000 destinations.

Martinoli, who was appointed ceo last September and has been a  board member since 2013 and Barbara Muckermann, who is making her first trip to Australia, are taking part in CLIA Australasia’s Cruise360 at Hyatt Regency in Sydney on Friday.

 

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About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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