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Australia No. 3 source market for CelebrityAustralia No. 3 source market for Celebrity

More than 50,000 Australians sail with Celebrity Cruises each year, both in Australia and overseas, and it is currently No. 3 source market worldwide, after the United States and the UK, with Canada coming fourth.

Helen Hutcheon, Australasia correspondent

October 11, 2017

1 Min Read
Credit: Seatrade Cruise News

So said president and CEO Lisa Lutoff-Perlo, who is making her first trip to Australia, during a cocktail party she hosted Wednesday night for key industry players in The Calyx at Royal Botanic Garden Sydney.

The Calyx, with a 6mtr high green wall spanning 50mtrs with more than 18,000 plants and flowers, was designed as a ‘living artwork’ and chosen as the venue to represent Eden aboard newbuild Celebrity Edge, coming next year. Eden has been described as ‘a room that lives.’

Lutoff-Perlo’s trip coincides with the announcement of the $400m Celebrity Revolution, the modernization of the company’s entire fleet between 2019 and 2023.

 

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About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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