BSM Cruise Services takes on technical responsibilities for Ambassador’s AmbienceBSM Cruise Services takes on technical responsibilities for Ambassador’s Ambience
BSM Cruise Services will take on both vessel and technical management of Ambassador Cruise Line’s first vessel, Ambience, with the line’s CEO Christian Verhounig citing their understanding of ‘the importance of pioneering environmental and social responsibilities,’ as a factor leading to the decision.

‘Their vision, combined with substantial investment in advanced technology, were instrumental in our decision to appoint them,’ he explained. ‘Ambience will be modernised, and beside upgrades in cabins and public areas, will be outfitted with emission reduction technologies to be IMO Tier III compliant prior to the start of her inaugural cruise season in 2022.
‘She will not only adhere to the latest rules regarding emission reductions but will already be compliant with rules that do not come into force until 2025.’
The line aims to cut the ship’s nitrogen oxide emissions by 70%; it will be outfitted with the latest ballast and sewage water treatment systems, enabling it to sail in strictly environmentally protected seas.
Britain’s newest cruise line
Martin Springer, MD, BSM Cruise Services added that the company ‘is excited to… be part of launching Britain’s newest cruise line.’
The 70,285 gt vessel is currently in lay up in Bar, southern Montenegro.
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