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Carnival beefs up agent eCollateral Library on GoCCL.com

Carnival Cruise Lines added new customizable flyers and updated information for destination and group flyers to its Fun eCollateral Library for travel agents at GoCCL.com.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

September 9, 2014

1 Min Read
Credit: Seatrade Cruise News

The library has electronic flyers, brochures, deck plans and web banners for agents to use as marketing materials.

Enhancements include 400 new flyers agents can customize to their needs and updated material for destination and group flyers, including itinerary deployments through spring 2016, as well as refreshed content and images.

Plus, ship flyers now feature a revised layout with more product-focused images and a new field for a customized agent message.

Customization fields were added to eBrochures allowing for agent personalization.

Deck plans and web banners were updated.

In addition, the library now creates specific web banners for each Carnival sales promotion, providing agents with an added marketing feature to use on their websites.

Mike Julius, senior managing director of US trade sales for Carnival, said the changes were based on agent feedback.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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