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Carnival brand's name is (gradually) changingCarnival brand's name is (gradually) changing

For those who haven't noticed or thought it was just a style error, the cruise industry's largest brand by number of ships and passengers carried is changing its name.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

December 19, 2014

1 Min Read
Credit: Seatrade Cruise News

Known as Carnival Cruise Lines since it began sailing with the Mardi Gras in 1972, the brand eventually will become Carnival Cruise Line—singular.

The change has not been announced but 'Carnival Cruise Line' has been cropping up in official communications this week.

That said, parent company Carnival Corp. & plc on Friday referred variously to 'Carnival Cruise Lines' in its financial results and 'Carnival Cruise Line' in its newbuild order release, so this doesn't seem to be a uniform, methodical process.

'This is a gradual change that is more closely tied to how Carnival Corporation & plc refers to its other brands,' a Carnival Cruise Line/Lines spokesman told Seatrade Insider.

 

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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