Designed by Positivity in Amsterdam, the brand will be reflected on Celestyal’s flagship by means of a Mediterranean menu and Greek wine, an island beach club and a range of spa and wellness treatments.
‘Experience life, experience the journey,' which forms the tagline, is inspired by CP. Cavafy’s poem 'Ithaca', while the branding draws on ‘filoxenia,’ ‘kefi’ and ‘filotimo’ — translated from Greek to mean the essence of Greek hospitality.
Targeting younger travellers
So said Leslie Peden, chief commercial officer, Celestyal Cruises, ‘This is a most exciting time in our company’s history as we look to the future with the addition of Celestyal Experience to our fleet. This was also the perfect time to re-examine our brand and to reimagine it to be more reflective of our new direction and what today’s traveler is looking for from their travel experience.'
Peden added, ‘As we look to grow our audience, we are keen to capture more of a younger demographic including the key millennial audience.
"We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences.’
Modernized approach
Peter Economides, owner and founder of Felix BNI which created the branding, said, ‘We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernized interpretation of the brand design.’
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