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Centralized Norwegian portal hinged on agent feedback, Stuart says

Norwegian Cruise Line's new web-based travel agent portal has a single sign-on, giving partners easy access to Norwegian’s Marketing Headquarters, NCL University, the line’s new booking engine and more, in one centralized location.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

June 4, 2014

1 Min Read
Credit: Seatrade Cruise News

'Norwegian Central' features a user-friendly interface that is organized into four easy-to-navigate sections: Book Norwegian, Research & Promotional Tools, Cruise Enhancements and Connect with Us.

Under the Book Norwegian section, agents can make reservations, manage existing reservations or review weekly promotions and pricing information. The Research and Promotional Tools section offers information such as itineraries, deck plans and ship facts. Within the Cruise Enhancements section, agents can learn more about Norwegian’s dining options, activities by ship and details about hotel and transfer programs.

In the Connect with Us section, agents can search for their local business development manager and headquarters-based business development specialist contacts, view a calendar of webinars, access archived presentations, find information on the Ask Away program, read the latest on Andy Stuart’s blog and more.

'We want our partners to know that we are listening, and making meaningful changes to help serve them better,' said Stuart, evp global sales and passenger services. 'After talking with our partners and getting their direct feedback, it was clear that a new, centralized source of information is what they need to be successful selling Norwegian.'

Agents can access www.norwegiancentral.com by logging in with their existing BookNCL username and password.

 

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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