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Chinese tourists spent 12% more traveling abroad in 2016

With a 12% increase in spending, China continued to lead international outbound tourism, followed by the US, Germany, the UK and France as top five spenders, according to the latest UNWTO World Tourism Barometer.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

April 17, 2017

2 Min Read
Credit: Seatrade Cruise News

'Despite the many challenges of recent years, results of spending on travel abroad are consistent with the 4% growth to 1.2 billion international tourist arrivals reported earlier this year for 2016,' UNWTO secretary-general Taleb Rifai said.

2016 was another strong year for outbound tourism from China, the world’s leading outbound market. International tourism expenditure grew by US$11bn to $ 261bn, a 12% increase. The number of outbound travellers rose 6% to 135m in 2016. This growth consolidates China’s position as No. 1 source market in the world since 2012, following a trend of double-digit growth in tourism expenditure every year since 2004.

This benefited many destinations in Asia and the Pacific, most notably Japan, the Republic of Korea and Thailand, but also long-haul destinations such as the US and several in Europe.

Aside from China, three other Asian outbound markets among the first 10 showed very positive results. The Republic of Korea ($27bn) and Australia ($27bn) both spent 8% more in 2016 and Hong Kong (China) entered the top 10 following 5% growth in expenditure ($24bn).

Tourism spending from the the world’s second largest tourism source market, the US, increased 8% in 2016 to $122bn, up $9bn from 2015. For a third year in a row, strong outbound demand was fueled by a robust US dollar and economy. The number of US residents traveling to international destinations increased 8% through November 2016 (74m in 2015).

By contrast, Canada, the second source market from the Americas in the top 10, reported flat results, with $29bn spent on international tourism, while the number of outbound overnight trips declined by 3% to 31m.

Germany, the UK, France and Italy led tourism spending in Europe. Germany, the world’s third largest tourism market, reported 5% growth in international travel spending, rebounding from weaker figures in 2015 and reaching $81bn.

Demand from the UK, the world’s fourth largest tourism market, remained sound despite the significant depreciation of the British pound in 2016. UK residents' visits abroad were up by 5m (+7%) in 2016 to 70m, with expenditure close to $64bn.

France, the world’s fifth largest tourism market, reported 7% growth in travel expenditure in 2016 to reach $41bn. Italy recorded 1% growth in spending to $25bn and a 3% increase in overnight trips to 29m.

Among the largest 50 source markets, another nine recorded double-digit growth in spending in 2016: Vietnam (+28%), Argentina (+26%), Egypt (+19%), Spain (+17%), India (+16%), Israel and Ukraine (both +12%), Qatar and Thailand (both +11%).

By contrast, outbound tourism from some commodity exporters continued to be depressed as a consequence of their weaker economy and currencies. Expenditure from the Russian Federation declined further in 2016 to $24bn. International tourism spending from Brazil also decreased.

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About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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