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Emirates becomes a strategic partner of Cruise Baltic

Cruise Baltic announced that Emirates has become a strategic partner. Instrumental in effecting the formation of this new, joint agreement is Claus Bødker, director, Cruise Baltic, working in close co-­‐operation with Emirates’ management in both Copenhagen and Dubai.

Mary Bond, Editor in Chief

February 26, 2016

1 Min Read
Credit: Seatrade Cruise News

Emirates fly to more than 150 destinations on six continents, with routes to Copenhagen, Oslo and Stockholm in the Baltic Sea region.

'By networking together, implementing new, joint marketing initiatives and targeting the same source markets - including those of Asia and Australia, which are "booming"‐ I am confident that we can reach our respective objectives of attracting
even more cruise visitors to the Baltic Sea region,' commented Bødker.

Paul Starrs, svp global sales, Emirates (Dubai) commented: 'For several years Emirates has been active within the cruise industry sector, however, our commitment to Cruise Baltic reflects our need to focus on priority markets, as well as the more traditional. We can combine our resources and together meet any challenges facing the airline and cruise industry; and with our complementary premium products, will look to secure the highest standards of guest experience.'

Cruise Baltic currently represents 29 destinations across the Baltic region.

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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