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Hapag-Lloyd takes its show on the road in a tricked out truckHapag-Lloyd takes its show on the road in a tricked out truck

January will see Hapag-Lloyd Cruises launch an extensive road show to present its new expedition vessels Hanseatic Nature and Hanseatic Inspiration.

Frederik Erdmann, German Correspondent

December 6, 2017

1 Min Read
Credit: Seatrade Cruise News

Sixteen presentations are scheduled over four months in 13 cities throughout Germany, Austria and Switzerland. First stop: Vienna, on Jan. 11, for the Ferien Messe Wien trade fair. Some road show presentations are timed to local travel trade fairs, while others will be held independently, targeting both travel agents and prospective passengers.

Hapag-Lloyd Cruises has commissioned a specially designed and equipped show truck providing 100 square metres of floor space and capacity for up to 60 people at a time. The truck's exterior sports images of Hapag-Lloyd's new fleet members.

Inside, Hapag-Lloyd will present images of its new expedition ships and scenes travelers can experiene on an expedition cruise. The focus is on the flora and fauna of the Arctic, Antarctica and the Amazon.

Agent training will be held in each city, according to Carsten Sühring, head of sales, Hapag-Lloyd Cruises.

About the Author

Frederik Erdmann

German Correspondent

Frederik Erdmann is Seatrade's German cruise correspondent since 2002. Following secondary school graduation he joined the port agency network, Sartori & Berger, on a vocational training program. After subsequent studies of Business Administration, Frederik Erdmann held various positions at Sartori & Berger until 2010. After a period of working with the Flensburg Chamber of Commerce, he was appointed Designated Person Safety/Security, Environment and Quality of the coastal ferry operator, Wyker Dampfschiffs-Reederei. As a maritime trade press correspondent and visiting lecturer of the Flensburg University of Applied Sciences,

Frederik Erdmann concentrates on ferry and cruise ship management, port development as well as safety and security in passenger shipping. He is also a member of the Flensburg Chamber of Commerce's Tourism Committee.

 

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