Sponsored By

Holland America Line reaches $6m donated to cancer supportHolland America Line reaches $6m donated to cancer support

Today, on World Cancer Day, Holland America Line announced that it reached a total of $6m for cancer support through its 'One Deck for a Cause' programming begun in 2006. The goal was achieved during the recent 'O, The Oprah Magazine' 'Girls’ Getaway' cruise aboard Nieuw Statendam, Jan. 30 to Feb. 2.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

February 4, 2019

1 Min Read
Credit: Seatrade Cruise News

'On Deck for a Cause' benefits five international cancer organizations in the United States, Canada, Australia, the Netherlands and the United Kingdom.

5k fundraising walks

Passengers are invited to participate in a noncompetitive 5k fundraising walk on every sailing aboard each of the line’s 15 ships, with proceeds distributed among the American Cancer Society, Canadian Cancer Society, Cancer Council Australia, Cancer Research UK and KWF Kankerbestrijding (Dutch Cancer Society). On the 'Girls’ Getaway' cruise, the walk was kicked off with remarks by Jayne Jamison, SVP, publisher and chief revenue officer of 'O, The Oprah Magazine,' and a cancer survivor.

'Thanks to generous contributions from thousands of our guests and employees we’ve been able to passionately raise funds for cancer awareness and research for more than a decade, and we are extremely proud to have surpassed the $6 million milestone in donations,' Holland America president Orlando Ashford said.

Special celebrations are being held on every ship in the fleet following each of their 'On Deck for a Cause' walks, with the traditional lemonade as well as sparkling wine, cake, appetizers and celebratory music.

More than 395,000 participants

Since 2006, more than 395,000 participants have joined in more than 5,600 walks aboard Holland America cruises. Passengers are invited to donate $20 to the Holland America Line Foundation, and on a sea day participants join in a 5k walk around the ship’s decks. Participants receive an 'On Deck for a Cause' T-shirt, wristband and a reception following the walk. Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.

In 2019, more than 500 'On Deck for a Cause' events are scheduled across the fleet.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like