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Lefebvre to agents: 'Fill Silver Muse and I'll build three more'

Just hours after taking delivery of Silver Muse from Fincantieri's Sestri Ponente, Silversea on Monday embarked top travel agent partners and media for a shakedown cruise from Genoa. Each found a hard hat in their stateroom.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

April 3, 2017

2 Min Read
Credit: Seatrade Cruise News

They were invited to wear the hard hats to the main lounge welcome event hosted by Silversea chairman Manfredi Lefebvre d’Ovidio—to remind everyone it's a shakedown and not everything may be perfect.

But at first glance, at least, Silver Muse appears remarkably shipshape.

Expressing his joy to have 'this fantastic ship,' Lefebvre told the agents: 'If you help me fill the ship, I will build three more of these.'

The company has options for deliveries in 2020, 2021 and 2022.

Lefebvre recounted how he'd started in the cruise industry as a young boy. He was 14 when he visited a Sitmar vessel. That was before his family took control of the company, and subsequently built the first three modern modern-era ships at Fincantieri, which would go to Princess Cruises when Sitmar and Princess merged.

Lefebvre recalled how he'd asked his father what he would love to have before dying? Twelve ships was the answer.

With Silver Muse, Silversea is up to nine. Lefebvre said his father was able to visit the company's last newbuild, 2009's Silver Spirit, before his death.

Lefebvre told his guests that Silver Muse was built to his taste. It's elegant, but discreet. 'You're not overwhelmed,' as he put it.

The Silversea chairman talked more about family, referring to the team he considers a family, with his childhood schoolmate Roberto Martinoli now ceo; long-time friend Mark Conroy, md the Americas; Conroy's wife Marilyn, who worked for Lefebvre; and Martinoli's wife Barbara Muckermann, chief marketing officer, who's in her third employ with him.

'It's a family,' he said.

Monday was also Martinoli's birthday, and he was happy for the Silver Muse hand-over to coincide. A veteran of many deliveries in a career that has stretched from his own ship management company to senior roles at Costa, Carnival, Norwegian and Grande Navi Veloci, Martinoli called it 'the best delivery I've ever seen.' He thanked everyone involved.

Mark Conroy, another cruise veteran, has had a hand in 12 vessel deliveries in his career, 'and I've never been on a ship that looks as good as this does just out of the shipyard,' he told the crowd.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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