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Marella Cruises rolls out new hub for improving customer experience

Marella Cruises has a new hub designed to make customers cruise experience easier.

Mary Bond, Editor in Chief

May 27, 2021

1 Min Read
Credit: Seatrade Cruise News

Using the Cruise Control hub guests are encouraged to provide API, complete online check in and pre-travel medical screening. Cruisers will also be able to print their cruise boarding pass and luggage labels, register a card to their onboard account, provide medical details for their cruise and book onboard extras such as excursions and tables in a la carte restaurants.  

Personalisation

Chris Hackney, Managing Director of Marella Cruises, said: ‘We’re pleased to be rolling out our online hub Cruise Control for our customers. We’re committed to making the customer experience as enjoyable as possible whilst being personalised for each guest, and our new hub makes it even easier.’

Operating in a slightly different way, Cruise Control is the hub for customers to simplify the pre-travel element of their cruise and book ahead, whereas the onboard app Navigate is designed purely for onboard purposes such as finding out entertainment schedules and complete the new video-based emergency passenger safety drill – MyMuster.   

UK cruises on Marella Explorer start from Southampton on June 25, 2021 followed by adults-only ship Marella Explorer 2 from Newcastle on July 10.

  

 

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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