MSC Cruises appoints Kerry Anastassiadis as senior advisor, institutional and maritime affairs

Anastassiadis is a senior executive with extensive expertise in consumer products and the travel and leisure sector. Prior to joining MSC, he was CEO of Greece-based Celestyal Cruises where he oversaw its rebranding and focus on Eastern Mediterranean operations.

A past CLIA Europe chairman

Appointed in 2017 as the European chairman of Cruise Lines International Association, he has actively defended the cruise industry’s reputation and record before EU institutions and other public authorities across Europe.

Anastassiadis has held a range of senior executive positions, including general manager, CEO and president at several internationally renowned corporations, including The Coca-Cola Co., Aujan Coca-Cola Beverages Co., Polaroid and Procter & Gamble, working throughout Europe, Asia, the Middle East and Africa.

Born in the Democratic Republic of Congo and raised in Southern Africa, Kerry obtained a bachelor's degree in commerce in marketing and finance at the University of Witwatersrand in Johannesburg and a postgraduate title in market research and advertising.