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MSC Cruises USA features travel partners in national commercials

MSC Cruises USA plans to air its first national advertisement featuring a travel partner this Sunday during 'ET at the Oscars: Live on Pop!' on Pop TV between 5 p.m. and 6:40 p.m. ET.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

February 26, 2016

1 Min Read
Credit: Seatrade Cruise News

The commercial ends by urging viewers to 'Call your certified travel agent now. They have the cruise expertise to find your perfect vacation.' Amalia Gurdian of Worldwide Travel & Cruises in Miami is shown meeting with a couple. Later in the week MSC Cruises will air a commercial featuring a different agent, Stephen Solos from Frosch of Pompano Beach (Florida).

The ads are part of MSC Cruises USA's 'In the Summertime' campaign, with lively and lush images of activities and experiences on board. Also, the commercial touts a program that matches existing cruise and hotel loyalty rewards levels so travelers can get VIP benefits with their first MSC sailing.

The commercial will also run on Fox, CNN and CNBC in the coming weeks.

Ads featuring travel partners cap MSC Cruises USA's 'Share the Love' month that has awarded a prize each day in February to agents who make a booking on any MSC ship.

The prizes and winners are here.

'While we work hard year-round to show our travel agent partners that we greatly appreciate their efforts and support as MSC Cruises grows in North America, "Share the Love" month allowed us to do something truly memorable and fun for our partners,' said Ken Muskat, evp sales, public relations and guest services for MSC Cruises USA. 'We’ve received extremely positive feedback from travel agents to date and our partners can expect to continue to see out of the box and creative campaigns from us in the future.'

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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