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MSC launches new Keep on Discovering video in five languages

MSC Cruises has launched a new video clip called Keep On Discovering, which celebrates the life-enriching pleasure of cruising while paying tongue-in-cheek homage to the forgotten follies of youth.

Mary Bond, Editor in Chief

June 16, 2014

1 Min Read
Credit: Seatrade Cruise News

The 75-second video, created by Italian viral media agency Mosaicoon, contrasts images of life on board an MSC cruise ship with an ironic voiceover that reminds us of how our tastes evolve as we mature.

As the camera pans across a cabin aboard MSC Splendida, the video asks, ‘Remember when you were young, those hostel nights with ten other people snoring in the same room while you were trying to sleep?’ Other memories of teenage escapades follow.

MSC Cruises chief marketing officer, Luca Catzola remarked, ‘Keep on Discovering captures the notion that although we change and our tastes evolve, the desire to discover new emotions, new places and new experiences never leaves us.’

The video clip is on MSC Cruises YouTube channel in five different languages.

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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