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New social impact line Fathom sets out to 'change the world'

Fathom, the new social impact brand, is underway. 'We are pioneering something the world has never seen,' said Tara Russell, Fathom president and Carnival Corp. global impact lead, during an emotional sail-away party aboard Adonia Sunday evening.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

April 17, 2016

1 Min Read
Credit: Seatrade Cruise News

'We are on a hell-bent mission to unleash the super power in all of you,' Russell told passengers, media, travel agents, influencers and her Fathom team members as Adonia cast off from PortMiami for its inaugural voyage to Amber Cove in the Dominican Republic.

There, they'll spend several days participating in Dominican-led volunteer activities, from reforestation to helping schoolchidren practice their English skills.

For his part, Carnival Corp. & plc ceo Arnold Donald said Fathom is 'out to change the world,' and he credited Russell for helping the company implement human capital to do good.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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