Sponsored By

New trade ads tell how 'Nobody does ...... like Norwegian'

A new trade advertising campaign to launch in September will tell what makes Norwegian Cruise Line different from other brands.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

August 25, 2015

1 Min Read
Credit: Seatrade Cruise News

The company will use the phrase 'Nobody does ____ like Norwegian,' filling the blank with topics like 'the Caribbean' or 'aloha' or 'free.'

For example, 'Nobody does aloha like Norwegian' will detail how it's the only cruise line to visit four islands in seven days. And 'Nobody does free like Norwegian' will list offers like a free unlimited beverage package, free specialty dining, free Wi-Fi and free shore excursions.

The campaign is scheduled to run in print and online and continues a commitment to sharing news first with trade partners, Norwegian Cruise Line vp and chief marketing officer Meg Lee said during Tuesday's 'Partners First' webinar.

President and chief operating officer Andy Stuart said the company will be seeking ideas about how to fill in the blank and suggested agents get a small surprise if their idea is used in print or online.

During the webinar, ideas submitted included 'Nobody does relaxation like Norwegian,' 'Nobody does cruising like Norwegian,' 'Nobody does new like Norwegian,' 'Nobody does bucket list like Norwegian,' 'Nobody does highs like Norwegian' and 'Nobody does Latin like Norwegian.'

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like