Sponsored By

Norwegian Cruise Line to pay travel advisors commission on NCFs

In a big boost for the trade, Norwegian Cruise Line announced it will pay travel advisors commission on non-commissionable fares (NCFs).

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

November 2, 2022

2 Min Read
Credit: Seatrade Cruise News

This makes NCL the first major contemporary cruise line to compensate advisors on NCFs for reservations booked outside of the 120-day window.

'Partners First'

'Our "Partners First" philosophy remains top of mind, and our decision to pay commission on NCFs is further proof of our commitment to this community,' NCL President and CEO Harry Sommer said. 'We want our partners to thrive; we want to see their businesses grow all around the world.'

'Incredible' news 

World Travel Holdings' David Crooks, SVP product & operations, called the news 'incredible' and 'one of the most exciting things I've heard in a long time.'

He added: 'The past two years have been challenging for our industry and as we push toward recovery, this change provides even further momentum. Norwegian's continued support of the trade is applauded and we look forward to demonstrating our appreciation.' 

CRUISE Todd Hamilton

Todd Hamilton

 

Advisors provide 'immense value'

'Our travel partners are incredibly important to us and our business; it is a true partnership,' said NCL's Todd Hamilton, SVP sales, adding the company sees their value in communicating the brand experience and offerings, itineraries and 'Free at Sea' promotion.

'... They are providing immense value to the business. We see this value and we wanted to reward our travel advisors like never before.'

Marketing plan required

The payment for NCFs will go into effect on Jan. 1 for reservations made outside of final payment (120 days prior to sailing) on sailings departing May 1, 2023 and forward. To qualify for the NCF commission, advisors will need to submit a marketing plan through Norwegian Central by Dec. 31.

 

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like