Norwegian Joy is the name of NCL's China shipNorwegian Joy is the name of NCL's China ship

'After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,' Norwegian Cruise Line Holdings ceo Frank Del Rio said. 'Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.'

With a capacity for 3,900 passengers, the new Breakaway Plus-class vessel will debut in China in summer 2017. The customization for China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences.

Norwegian said the experience will feature world-class entertainment and a wide range of specially curated fine international dining, duty-free luxury shopping and first-at-sea activities, which haven't been revealed yet.

'Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience on board Norwegian Joy that is simply not available in the China market today,' claimed David Herrera, svp and md China for NCLH.

Additional details, including the ship’s homeport, accommodations, dining and entertainment will be shared in the coming months.

NCL also revealed a new Chinese name and logo for the mainland China market. The company’s name will be represented by characters 诺唯真 (Nuò Wéi Zhēn), translating as a ‘Promising, Exclusive and Authentic’ cruise line.

To support the expansion in China, NCLH has opened offices in Beijing (Guomao CBD) and Shanghai (Xintiandi), supporting all three brands in the company’s portfolio, including Oceania Cruises and Regent Seven Seas Cruises.