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P&0 Australia ships to be named via Twitter

P&O Cruises Australia is claiming a ‘social media first’ with the naming of Pacific Aria and Pacific Eden via Twitter.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

October 13, 2015

1 Min Read
Credit: Seatrade Cruise News

The company announced that the two Australian celebrities, singer Jessica Mauboy and actress Kate Ritchie who have been chosen as godmothers, will tweet the official naming words as the ships sail either side of Fort Denison during P&O’s historic fleet rendezvous on Sydney Harbour on November 25. 

The social media launch will also see the naming posted simultaneously on the godmothers’ Facebook and Instagram accounts and then shared across P&O platforms. 

Champagne bottles will be smashed on the bows of Pacific Aria, Holland America Line’s former Ryndam, which will be named by Mauboy, and Pacific Eden, formerly Statendam, which will be named by Ritchie.

‘Both Jess and Kate are well known and well loved around the country,’ Carnival Australia ceo Ann Sherry said. ‘They epitomise modern Australia and really embody the new look and feel of P&O Cruises, so we are delighted they will be naming these very special ships and in such a modern way.’

Sherry said November 25 will be a history-making day, with the company’s ‘Five Ship Spectacular’ on Sydney Harbour, a dual christening and the naming via Twitter which she believes is a first.

The day will begin with P&O’s five-ship fleet meeting off Sydney Heads before sailing into the harbour in single file. Concerts will be held on board during the day and the ships will be farewelled by a fireworks display at 8:45 p.m.

 

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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