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Phoenix Reisen aims for younger market with new vessel Asara

Phoenix Reisen introduced the 135-meter Asara following its christening in Cologne last Friday. Asara is due to be deployed on various itineraries along the Rhine, Main and Danube this year.

Frederik Erdmann, German Correspondent

April 7, 2017

1 Min Read
Credit: Seatrade Cruise News

In 2018, Phoenix will inaugurate another 190-passenger river vessel, Alena.

Asara was delivered by the Vahali Group, with its hull constructed in Serbia and the outfitting completed in the Netherlands. The ship is 11.4 meters wide and has a draft of 1.6 meters. It is registered in Malta.

Asara's design and bright, open on-board arrangement aim to attract new and younger passengers to river cruising. Cabin sizes range up to 17 square meters.

Asara's name is a tribute to godmother Sarah Krumpen, wife of Phoenix Reisen md Benjamin Krumpen. It combines the characteristic 'A' as the first letter of all Phoenix ship names with part of her first name.

Both Asara and next year's Alena will be managed by Rivertech, with the catering supplied by Sea Chefs.

Phoenix Reisen's river fleet numbers more than 40 vessels.

About the Author

Frederik Erdmann

German Correspondent

Frederik Erdmann is Seatrade's German cruise correspondent since 2002. Following secondary school graduation he joined the port agency network, Sartori & Berger, on a vocational training program. After subsequent studies of Business Administration, Frederik Erdmann held various positions at Sartori & Berger until 2010. After a period of working with the Flensburg Chamber of Commerce, he was appointed Designated Person Safety/Security, Environment and Quality of the coastal ferry operator, Wyker Dampfschiffs-Reederei. As a maritime trade press correspondent and visiting lecturer of the Flensburg University of Applied Sciences,

Frederik Erdmann concentrates on ferry and cruise ship management, port development as well as safety and security in passenger shipping. He is also a member of the Flensburg Chamber of Commerce's Tourism Committee.

 

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