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Princess rolls out 'real holiday' UK ad campaign

Princess Cruises released a UK television advertisement featuring the slogan, ‘Let’s take a real holiday.’

Holly Payne, Editor Video Production and Deputy Editor

October 5, 2021

1 Min Read
Credit: Seatrade Cruise News

It will run from October 4 through to November 30, alongside the line’s current consumer 2022/23 Collection campaign. 

It comes after Celebrity Cruises’ launched their 'Journey Safe, Journey Wonderfull' advertising campaign in the US and UK in September and October, respectively. 

‘With international travel opening up once more, we’re all ready to take a “real holiday” and our new advertisement encompasses exactly what this means with Princess,’ explained Tony Roberts, VP, Princess Cruises UK & Europe.

‘As the summer draws to a close, marking the end of our Summer Seacations season, this campaign aims to inspire guests to think about their holiday plans for next year and beyond, in turn helping travel agents sell even more cruises with Princess.’

The ad will show on UK video on demand channels Sky Adsmart, ITV Hub and All4, as well as on YouTube and Princess’ own social media channels. 

Read more about:

Princess Cruises

About the Author

Holly Payne

Editor Video Production and Deputy Editor

Holly is Deputy Editor, Seatrade Cruise Review & Seatrade Cruise News and has experience managing a range of highly successful international business and consumer titles. With a flair for video reporting and a history of overseas work documenting people and places of diverse cultures, Holly brings a variety of skills to the Seatrade Cruise portfolio.

Holly’s academic credentials include oral and written Arabic language skills (intermediate-advanced), an MA Multimedia Journalism with NCTJ accreditation, and a BA (Hons) Degree in Classical and Archaeological Studies with English and American Literature.

 

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