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RCL to have single brand teams in Australasia

RCL is creating dedicated single brand teams in Australia and New Zealand for Royal Caribbean, Celebrity Cruises and Azamara.

Helen Hutcheon, Australasia correspondent

November 24, 2019

1 Min Read
Credit: Seatrade Cruise News

Local MD Gavin Smith, who recently returned to Australia after four years in the UK as SVP international, will continue to head Royal Caribbean.

Susan Bonner, who had replaced Smith since June 2018 and had returned to Miami to lead a special project for Celebrity Cruises, has returned to Sydney to oversee the search for a local Celebrity MD.

Azamara will also be bolstered with new local sales resources and international support to acquaint Australasian passengers with the brand’s destination-focused land and sea experiences. Further information is to come. 

Sales teams to grow

‘Our three brands will grow their sales teams, strengthening our trade relationships and offering more opportunities for store visits and sales support,’ Smith said. 

‘We are excited about the year ahead for each brand. In the next 12 months we will see the arrival of Celebrity Apex, the expansion of our 1,700 land programmes for Azamara and the launch of Odyssey of the Seas for Royal Caribbean.’

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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