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Royal Caribbean selects new creative agencyRoyal Caribbean selects new creative agency

Royal Caribbean International retained Mullen Lowe of Boston to lead its creative efforts following what the cruise line called 'an extensive review process.'

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

May 15, 2015

1 Min Read
Credit: Seatrade Cruise News

'We are impressed by their strategic and creative thinking, which matches the energy and innovative imagination of our brand,' RCI president and ceo Michael Bayley said.

The award-winning agency, named to Ad Age’s Agency A-List in three of the past five years and also a Creativity Innovator of the Year in 2014, is part of the Interpublic Group of agencies.

'Royal Caribbean has an amazing fleet of innovative ships and a commitment to delivering unforgettable adventures to travelers,' said Alex Leikikh, ceo of Mullen Lowe Group. 'We’re excited to help Royal Caribbean firmly differentiate their brand, increase guest loyalty and inspire first-time cruisers to discover the transformative effect of a Royal Caribbean experience.'

JWT had the Royal Caribbean account for eight years.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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