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Scenic Group USA grows, sets move to Florida in May

Scenic Group USA headquarters will relocate from Boston to Hollywood, Florida, in May.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

March 23, 2021

2 Min Read
Credit: Seatrade Cruise News

Scenic Group’s two major cruise brands, Scenic Luxury Cruises & Tours and Emerald Cruises, are growing at a fast clip, and the move is aimed at better serving customers and travel advisors.

The new office, at Presidential Circle in Hollywood, a Class A office building, will host most of the US operations teams — sales, marketing, accounting, reservation staff and senior management. The company will also continue to use its virtual office structure, with regional sales directors and several other operations team members based in other parts of the country.

'We have been experiencing strong year-over-year growth for a number of years now and felt it was important that we locate in an area where we can grow our support staff as well as our business,' said Anna Wolfsteiner, chief sales and marketing officer, Scenic Global. 'And there is no better place to find the high level of cruise expertise our clients expect than in the cruise capital of America.'

Growing sales team

Scenic Group’s US sales team, headed by VP Ann Chamberlin, has been growing, too, with recent additions including Donna Kurtz for the newly established charter and incentive sales division and Nancy Iovino as the regional sales director for the West.

'We are on full throttle right now as we gear up to be a powerhouse team supporting and developing new business with our valued trade partners,' Chamberlin said. 'We will also be adding to our regional sales director team as we look to bring in a new RSD for the East Coast, based out of the Northeast.'

Scenic offers all-inclusive luxury river cruises in Europe, Southeast Asia and Russia on 15 Scenic Space-Ships and in Egypt on a luxury charter. The 228-passenger ocean yacht Scenic Eclipse was introduced in 2019. Emerald Cruises has eight branded Star-Ships plying Europe's rivers and the Mekong, as well as the chartered Nizhny Novgorod on Russia's Volga.

In January 2022, the 100-passenger super-yacht Emerald Azzurra is scheduled to begin sailing in the Mediterranean, Adriatic and Red seas.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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