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SeaDream Yacht Club targets AustraliaSeaDream Yacht Club targets Australia

Australians account for around 10% of SeaDream Yacht Club’s Mediterranean itineraries and the company hopes to lift that figure to 12% next year, according to Oslo-based vp international sales Jannicke Daae Rognstad.

Helen Hutcheon, Australasia correspondent

October 18, 2017

1 Min Read
Credit: Seatrade Cruise News

Daae Rognstad spoke exclusively to Seatrade Cruise News Wednesday evening in Sydney where she was attending the Virtuoso Travel Week on Tour Cruise Show, after being in Melbourne on Monday and on the Gold Coast yesterday.

She said SeaDream’s director of business development Australia and New Zealand, Julie Denovan, has created massive interest from Australians in the luxurious two-ship boutique cruise company and there are already forward bookings for its new 2019 Cuba programme which runs from January 26 until April 10.

She said the 2018 wine voyages around the Mediterranean are also a big draw card in the Australian market.

‘I think the informality of our casually elegant dress code, with no occasion for black tie and cocktail dresses, has great appeal to Australians and that is one reason why 60% of them are repeat passengers,’ Daae Rognstad added.

‘We love having them on board because they are relaxed and friendly and mix extremely well with other nationalities.’

Daae Rognstad believes there is enormous potential for charters from Australia with SeaDream I and SeaDream II each only carrying 112 passengers.

'An Australian chartered SeaDream II for his 60th birthday last year and is thinking of doing the same for his 65th,’ she said. ‘Meantime, he has made a booking for Cuba.’

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About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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