Vietnam’s Heritage Line targets Australia and New ZealandVietnam’s Heritage Line targets Australia and New Zealand

Wild, a 23-year communications specialist, has represented Norwegian Cruise Line in Australasia since 2015.

Privately-owned Heritage Line, founded in Saigon by John Tue Nguyen in August 2008, relaunched last October after suspending operations for 2.5 years due to the COVID pandemic.

Seven boutique vessels

It operates seven luxury boutique vessels in the waters of Vietnam, Cambodia, Laos and Myanmar.

A new 10-cabin ship, Anouvong, will be launched in August for three-, seven- and nine-night voyages along the Upper Mekong in Laos.

‘As we reintroduce our boutique brand into the Australian and New Zealand markets, we are looking forward to leveraging AWA’s extensive experience, creative approach and exceptional media relationships,’ said Andreas Schroetter, director of sales and marketing.

‘We look forward to welcoming new and returning travellers who are keen to discover our region’s alluring waterways,’ Schroetter said.

Asia and Mekong trending

‘With Asia and the Mekong River in particular trending with Australian and New Zealand travellers during 2023, the timing is ideal to showcase Heritage Line as one of the most high-end cruise lines in the region,’ Wild said.

‘We cannot wait to work alongside the team at Heritage Line to share Southeast Asia’s stunning waterways, intriguing cultures, fascinating history and spectacular scenery with Australian and New Zealand travellers,’ she said.