The tool connects agents directly to suppliers, without a middleman, using a programme which can be downloaded free at www.instant-communicator.com/schedule/new_agent.asp (a CD or other software is not required).
Instant Communicator can help agents work more productively, says eMarketing president Michael Goldberg. It connects agents to suppliers instantly and at all times so agents can access information and promotions as well as book packages in less time than connecting directly through the Internet, Goldberg adds. 'The system allows freedom and flexibility for both agents and suppliers. Agents need to have a faster way to check on supplier promotions, especially when they have clients seated in front of them or on the telephone. Suppliers need the flexibility and capability to reach a large group of travel agents with immediate communications on new promotions and special offers.'
Suppliers must register to be listed on Instant Communicator. They then control the information provided and the links to their booking engines. Holland America Line, Holland America Tours and Windstar Cruises are among the cruise suppliers registered. 'We recognise how valuable an agent's time is and keeping up with the latest information can be difficult,' said Mark Kammerer, HAL's vp worldwide marketing. 'Instant Communicator puts the latest Holland America Line information right at their fingertips.' For more information or to register, suppliers can e-mail email@example.com.