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Celebrity taps direct response TV

Celebrity taps direct response TV

DRTV advertisements are longer than traditional ads - 60 seconds versus the typical 15- or 30-second length - and include a bona-fide offer with a call to action.

Celebrity has just unleashed two DRTV ads. One is generic, emphasizing the price point of $75 per day, per person for a four-night Pacific Northwest cruise, and one emphasizes the price point of $100 per day, per person for Celebrity's Europe (a cruise of 10, 11 or 14 nights).

The new ads have been integrated with the brand's consumer site at www.celebritycruises.com.

The spots will be eligible to run on the Google TV Ads platform, which reaches more than 13m DISH Network subscribers, for four weeks - through Aug. 10.

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Regent outlines sales, marketing moves

Regent outlines sales, marketing moves

Kari Tarnowski joined Regent as senior director of marketing, responsible for direct mail, e-marketing and brand materials. She comes to Regent after four years at Silversea Cruises as director of marketing for North America. Silversea is expected to fill that vacancy soon.

Earlier, Tarnowski spent almost seven years in marketing at Renaissance Cruises.

Randall Soy, vp sales, gained additional responsibilities that now include charter and incentive sales, along with his existing duties for the North American field sales force and international sales accounts.

As earlier reported here, Alex Sharpe became vp national and key accounts, after most recently serving as vp revenue and destination management.

All three executives report to Ken Watson, evp marketing and sales.

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New ports dot Windstarapos;s 2009-10 atlas

New ports dot Windstarapos;s 2009-10 atlas

The Signature Collection Host Series returns with distinguished hosts like winemakers Greg Lill of DeLille Cellars and Gary Eberle of Eberle Winery, Canadian artist Jody Hewgill, chef David Shalleck and 1960 Olympic gold medalist Rafer Johnson.

The atlas covers an assortment of six-, seven- and eight-day European cruises. A new Venice round-trip sailing features the Croatian destinations of Rovinj, Split and Dubrovnik as well as Koper, Slovenia. Also debuting in 2009 on Wind Surf itineraries is the port of L'lle Rousse on the French island of Corsica and Italy's Ischia Island. Wind Star and Wind Spirit return to the Greek Isles.

In late fall, the ships reposition to the Caribbean for seven-day cruises. Wind Surf sails round-trip from Barbados, Wind Spirit from St. Thomas and Wind Star Puerto Caldera, Costa Rica. Wind Star's 14-day cruises feature a Panama Canal transit.

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SeaDream offers apos;Free Gasapos; agent incentive

SeaDream offers apos;Free Gasapos; agent incentive

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Agents who book any 2009 SeaDream voyage will receive a $100 gas card per new stateroom booked from today through Aug. 31, 2008. A maximum of three gas cards ($300 per agent) applies.

Agents must contact SeaDream prior to booking and declare that they are making the qualified booking under the gas card program. They will receive the card along with their commission at the end of the sailing.

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Cunard names lecturers for tandem crossings

Cunard names lecturers for tandem crossings

The ships' October tandem crossings will carry maritime historians lecturing aboard QE2 during these voyages.

Booked on the Oct. 10 crossing are maritime historian and prolific author Bill Miller; author, travel writer and maritime expert Ted Scull; and British royal events organizer Sir Michael Parker. Joining the Oct. 16 sailing are BBC broadcaster Jennie Bond and naval architect Stephen Payne, the lead architect for Queen Mary 2.

Aboard Queen Mary 2, the Oct. 10 crossing will carry film historian and former BBC producer Barry Brown and British historian Derek Fraser. Guest speakers on the Oct. 16 voyage are Lynn Truss, author of the bestseller 'Eats, Shoots & Leaves,' author/whaling historian Eric Dolan and Royal Astronomical Society Fellow David Whitehouse.

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Houston set for AAPA security meet

Houston set for AAPA security meet

Presentations will cover implementation of theTransportation Worker Identification Credential and cruise terminal security, among other topics. The seminar will also feature a day-long exhibition on Thursday toshowcase the latest security trends, technologies and products.

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easyCruise appoints new chief executive

easyCruise appoints new chief executive

Kalatzis, a Greek national, brings leadership experience from a number of large international companies, most recently with Procter & Gamble as president and ceo of the Prestige & Professional Care division at The Wella Corp.

Stelios Haji-Ioannou, who will now act as non-executive chairman, said Kalatzis has 'a wealth of knowledge selling and promoting products and services at an emotional level, and that is what we need to do with easyCruise.'

He added: 'Now is the time to push forward and grow the business, which is where Fotis will come into his own.'

For his part, Kalatzis called easyCruise 'unique,' because 'No one else can offer you the chance to enjoy so much of Greece in just one week, with the opportunity to stay at each destination for so long each day.'

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Aruba adds cruise information apos;en españolapos;

Aruba adds cruise information apos;en españolapos;

ArubaByCruise.com.

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Tauck reduces single rate on select cruises

Tauck reduces single rate on select cruises

The savings can reduce a single traveler's cost by as much as 86%, resulting in out-of-pocket savings of up to $3,000.

Tauck said that on average, it has reduced the supplements on the special departures by 65%, for a typical savings of nearly $2,000.

The offer applies to five small-ship ocean cruises aboard 60-passenger Le Ponant or 90-passenger Le Levant, and five luxury riverboat cruises on the Swiss Jewel (launching next April), Swiss Sapphire (launched in April this year) and Swiss Emerald (launched in 2006).

Tauck has offered single supplement savings on select departures for a number of years.

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CLIA names marketing director

CLIA names marketing director

Duties include consumer and trade marketing efforts, including agency membership and training, collateral production and development, e-marketing and web content and trade advertising.

Smith will also take charge of CLIA's annual National Cruise Vacation Month and World's Largest Cruise Night and other promotional initiatives and programs.

He fills a position formerly held by Jim Lida, who left to become director of marketing for Oceania Cruises.

Smith brings more than 20 years of travel industry experience. As principal of Market Share, Inc. in Boca Raton, Smith was retained by leading travel companies as a consultant, motivational speaker and lecturer while he also held numerous travel industry roles.

Among them were svp industry relations for Auto Europe, vp sales and marketing for Delta Vacations/Certified Vacations Group and president of GEM, the travel consortium based in Islip, N.Y.

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