The Royal Caribbean group created RCL Cares, a program to assist thousands of travel professionals in the US, Puerto Rico and other US territories dealing with the financial impact of the COVID-19 crisis.
'Weeks of social distancing are creating the need for togetherness. Making memories and great vacations will be in huge demand when the current situation passes,' Royal Caribbean Chairman and CEO Richard Fain said.
Cruise stocks were big gainers in Wednesday's market rally as US lawmakers and the Trump administration agreed on a $2 trillion coronavirus relief package.
Atlas Ocean Voyages is offering travel advisors an immediate incentive of up to $750 when they book their client with deposit on a summer 2021 or winter 2021-22 adventure.
A number of cruise lines are protecting travel advisor commissions when passengers cancel, critical to helping retailers through this terrible patch.