An exhibition dedicated to happiness by the celebrated photographer is due to open on July 6 this year at the Palazzo Ducale, in Genoa, under the patronage of the Liguria Region and Genoa City Council.
The title of the exhibition is Oliviero Toscani. Ladro di Felicità (Happiness Thief), as it consists of over 100 photographs 'stolen' by Toscani on board Costa Pacifica, during a week-long cruise in the Caribbean that began on March 31, the exact day on which Costa's story began on March 31, 1948 with the first sailing by Anna C.
The project is supported by Canon Italia as a digital imaging partner.
Happiness onboard is the theme
The theme of the photographs is the happiness experienced by guests travelling on Costa ships, capturing spontaneous and natural emotions. 'It is said that in theatre, cinema or television, it is easier to make people cry than laugh. The same thing is true of photography, it is easier to photograph horrors, wars, famines, unhappiness than peace, love, harmony, happiness,' said Toscani.
'Having Happiness as a theme to photograph is a great privilege and a great challenge,' he added.
'Since 1948, the year of Costa's foundation, many things have changed, but we continue to work with a single goal: to make our guests happy,' commented Luca Casaura, Costa Cruises svp global & strategic marketing who added, 'it is a very special project we wanted to give to Genoa, our city, thanks to the collaboration with local institutions.'
Toscani photos also displayed on Costa ships
The exhibition, with free admission, will remain on display at the Palazzo Ducale until October 14. Starting in May, a selection of ten photos taken by Toscani will be on display for the first time on board Costa ships, sailing globally.
The photos will be printed on large canvases and dispalyed in the atrium of each ship.
The Palazzo Ducale exhibition will also include a number of images taken by guests onboard Costa Pacifica who took part in a series of thematic workshops conducted by Toscani and his associates during their stay on board, with the contribution of a Canon Academy teacher. 50 cameras from the EOS range were made available to guests to put the theoretical lessons into practice with field photography sessions.
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