MATTA and CLIA set to focus on Malaysia’s emerging cruise market

CLIA svp, membership & director UK & Ireland, Andy Harmer and MATTA president, Datuk Tan Kok Liang signed an MoU at WTM CLIA svp, membership & director UK & Ireland, Andy Harmer and MATTA president, Datuk Tan Kok Liang signed an MoU at WTM

The Malaysian Association of Tour and Travel Agents (MATTA) and Cruise Lines International Association (CLIA) have developed a collaboration through a Memorandum of Understanding (MoU) for strategic cooperation to drive the emerging cruise tourism in Malaysia.

 

 

 

The MoU signing ceremony was completed by MATTA president, Datuk Tan Kok Liang and CLIA svp, membership & director UK & Ireland, Andy Harmer and witnessed by the Honourable Datuk Mohamaddin Ketapi, Minister of Tourism, Arts and Culture Malaysia at the World Travel Market taking place in London.

Cruising picking up steam

Tan said ‘Cruise is one of the fastest growing leisure travel segments globally and has been picking up steam in Malaysia. According to the CLIA’s Asia Cruise Trends Report 2018, Malaysian cruise source passenger count nearly doubled in 2017, an increase of 87.8k passengers, or about 88% up year over year.

‘Meanwhile, the number of international cruise call to local ports has grown to 599 at 2017 compared to 435 at 2016. The number of intermediate stops by international cruise holiday ships is expected to grow to 628 by year 2020.’

Focusing on sustainable growth

The strategic cooperation between both associations will focus on the development and sustainable growth of the cruise tourism in Malaysia through education and awareness to members.

CLIA Australasia & Asia md Joel Katz added, ‘The signing of this MoU would align the efforts of CLIA and MATTA to create exciting opportunities that will benefit the cruise industry. We look forward to working together with MATTA to promote the growth of cruise tourism in Malaysia.’

 

Posted 07 November 2018

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