Viking Australasia’s new md starts Monday

Michelle Black tasked with creating awareness of Viking's ocean products Michelle Black tasked with creating awareness of Viking's ocean products

Michelle Black, the former gm sales and marketing for Scenic, takes up her new role as md Australia and New Zealand for Viking Cruises next Monday.

Black takes over from Ian Bennett, the interim md following the departure of Teresia Fors last year. Fors had been with the company since it opened its own office in Sydney in 2008.

Black will build brand awareness of Viking’s ocean products in the Australia and New Zealand markets ahead of an inaugural visit to the two countries in early 2018.

Viking Cruises’ svp marketing Richard Marnell said Black’s extensive industry knowledge and experience will be important as the company continues to expand in the Australasian markets in the coming years.

Scenic has not announced Black’s replacement.

Posted 06 January 2017

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Helen Hutcheon

Australasia correspondent

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