CruiseNow.com is known for using the latest technology to communicate discount cruise deals to consumers who can travel on short notice. The company's SeaSaver email list, CruiseText and Edutainment videos are a major part of their last minute traveler growth strategy.
CruiseNow.com has strategic value, said Uf Tukel, co-president of WMPH Vacations and iCruise.com, because of its success in marketing to those travelers who can pack and go.
'Additionally, CruiseNow.com's reputation for great customer service, its tremendous client base, website, content and its established brand name will all be instrumental as we continue to grow this segment of cruise vacationers through our mobile apps and desktop initiatives,' Tukel said.
CruiseNow.com is WMPH Vacations' fourth acquisition since 2004 and becomes the company's eighth brand. Among the others are iCruise.com, CruiseCheap.com, AlaskaCruises.com and EuropeCruises.com.
WMPH Vacations is based in Delray Beach, Florida.
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