She'll take charge of the brand with 82 hotels in 36 countries as Kempinski prepares to grow in new regions worldwide with more properties on the horizon.
With a 127-year tradition for high quality, the Geneva-based group has been introduced into new upwardly-mobile markets. It intends to add another 34 hotels and residences to its portfolio in Europe, the Middle East, Asia and Africa in the coming years.
'Delighted to play a role in the next chapter'
Muckermann said she's 'delighted to play an integral role in this incredibly iconic brand’s next chapter while honoring its rich history' and looks forward to working 'in tandem with amazing colleagues globally to continue to make the Kempinski name synonymous with individual luxury.'
Dynamic approach
'Barbara has always been at the forefront of luxury, and her proven ability to elevate the guest experience while simultaneously maximising profitability for leading travel brands made her the ideal choice to lead Kempinski Hotels,' Kempinski Chairman René Nijhof said. 'Her dynamic, forward-thinking approach will be vital as we continue to usher in a new era of luxury for our brand.'
Nijhof noted Muckermann will be the first woman in the company’s 127 years to lead the brand.
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