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Bert Hernandez succeeds Barbara Muckermann as Silversea president

Royal Caribbean Group veteran Bert Hernandez is succeeding Barbara Muckermann as president of Silversea Cruises.

Over 14 years at Silversea, the last two as president, Muckermann has defined the brand, reinvisioned the interpretation and delivery of luxury and was responsible for many key features and attributes.

She is leaving to pursue other opportunities.

Planning to remain in hospitaliy

'I'm planning on remaining in the hospitality industry,' Muckermann told Seatrade Cruise News. She summed up her time at Silversea as 'amazing.'

Bert Hernandez

Hernandez has deep experience from 20 years at Royal Caribbean Group in various leadership roles, most recently as SVP international.

'I have had the pleasure of working with Barbara since 2018 when Silversea joined Royal Caribbean Group, first in her role as chief marketing and commercial officer and later as brand president,' Royal Caribbean Group President/CEO Jason Liberty said. 'Barbara has helped position Silversea as the world’s top ultra-luxury and expedition cruise line, and the brand further solidified its leadership with the official inauguration Silver Nova ...'

Liberty also congratulated Hernandez.

'With deep industry knowledge, experience in markets around the world and past leadership of a luxury cruise line ... Bert is well positioned to chart a smart course for Silversea’s continued growth and success,' Liberty continued. 'At Royal Caribbean Group, we are committed to delivering the very best experiences in the ultra-luxury and expedition space, and I am confident in Bert’s ability to find opportunities to take the brand to the next level.'

Vast commercial and operating experience

Hernandez has vast commercial and operational experience. In his latest role leading international, he's worked with his team to position Royal Caribbean International as the vacation brand of choice across a wide range of travel preferences in more than 80 countries.

Hernandez also served as president of China operations for RCI. And he was chief operating officer for the group’s former upscale line, Azamara, delivering what Royal Caribbean said was its most profitable year while it was part of the company.

Admiration for the brand

Hernandez expressed his admiration for the 'wonderful brand that Barbara and team have built over 30 years.'

'... The opportunity to lead and grow such a beloved brand is a great honor, and I couldn’t be more excited to work with the experienced Silversea leadership team. The future of the brand has never been brighter as we continue the tradition of delivering best-in class experiences with the arrival Silver Ray later this year.'