Chris Austin promoted to North America president at Explora Journeys

He assumes full ownership of the North American teams and market for MSC Group's luxury brand spanning the US, Canada and Mexico.

Commitment and strategic vision

The promotion follows the 'exceptional efforts [Austin] has dedicated to building the foundational pillars of the Explora Journeys brand since his arrival in November 2020,' the company said, adding his 'unwavering commitment and strategic vision have been instrumental in shaping the brand's identity and fostering its growth globally, and within the North American region.'

Pierfrancesco Vago, chairman of MSC Group's cruise division, called Austin a 'highly respected leader in the luxury hospitality industry' who was a member of Explora Journeys' founding team.

'The appointment signifies not only his exceptional talent but also the boundless growth opportunities within our organization,' Vago continued. '... We are thrilled to have him as president, North America, confident in his ability to deepen our partner penetration, drive increased demand, grow consumer awareness and brand adoption and continue to build the North America organization, including in early 2025 the move into new offices in downtown Miami.'

'An honor and a thrilling challenge'

For his part, Austin considers the new assignment 'both an honor and a thrilling challenge.' He added: 'I'm deeply committed to continuing the exceptional work of establishing our brand as a leader in luxury ocean travel ... [and to] lead our talented teams towards even greater success and to deliver unforgettable journeys to our discerning travelers across from the United States, Canada and Mexico.

Before Explora Journeys, Austin was SVP global marketing and sales at Seabourn, and earlier he had a long stint at Starwood Hotels & Resorts Worldwide, ultimately as VP global luxury and leisure sales. He began his career at Sheraton Hotels & Resorts in London.

ANNE KALOSH

Explora Journeys will be introducing Explora II this year. Chris Austin is pictured here at the US debut of Explora I in 2023

Explora Journeys is preparing to introduce Explora II this year.

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