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Azamara taps an RCL veteran as chief operating officer

Azamara taps an RCL veteran as chief operating officer
Azamara Club Cruises appointed Bert Hernandez as chief operating officer, a newly created position.

Hernandez spent the last three years as vp planning, strategy and deployment for Royal Caribbean Cruises Ltd. and, prior to that, four years as vp revenue management for Celebrity Cruises.

'It’s an exciting time for the brand and Bert brings expertise and knowledge that will be extremely beneficial to our team as we look ahead to Azamara’s bright future. Our destination immersion programming is unmatched and we continue to bring unique experiences to our guests because of our talented teams,' said Larry Pimentel, president and ceo, Azamara.

Hernandez’s experience in commercial, planning and management skills are expected to be useful as Azamara implements new programs, voyages and ports.

He starts Oct. 31.