Nardini joined Ambassador in April on a consultancy basis to conceive and help build the business and brand from inception, prior to its formal launch in May. He joins the executve leadership team and reports to CEO Christian Verhounig.
'From just a name, in 12 weeks we created a fully fledged brand. This included all the assets, a robust media plan, online and offline strategies and creative executions,' Nardini said.
In his now permanent role as CMO, he will continue to lead marketing and external and internal communications teams, as well as oversee the company’s public relations and marketing agencies, LOTUS UK Integrated Communications Ltd. and Accord Marketing.
Two decades of experience
A seasoned marketing professional with more than 20 years’ experience, Nardini previously served as MD of his own consultancy business, specialized in providing strategic sales and marketing solutions for a broad array of clients. He also held a variety of fixed term contracts, including commercial director and board member at Chameleon Art Products.
His earlier career spanned an eclectic sector range, from technology to communications and latterly travel. Brands included Vodafone and The Carphone Warehouse, as well as a decade within the travel sector incorporating Amadeus IT Group, Carlson Wagonlit Travel and Travelport.
Nardini called it a 'huge privilege' to be involved in Ambassador's launch.
'I accepted the role with confidence as we set sail for our inaugural season in April 2022 and are poised to expand the fleet beyond our first ship Ambience, further delivering premium value cruises at an affordable price.'
Ambassador offers a traditional cruise experience primarily aimed at the 50-plus market.