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Lindblad acquires majority stake in Classic Journeys

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Lindblad Expeditions Holdings acquired an 80% stake in Classic Journeys, a luxury cultural walking tour company.

This acquisition further broadens Lindblad’s platform of high-quality experiential product offerings in adventure travel. As with its acquisitions of Natural Habitat, Off the Beaten Path and DuVine Cycling + Adventure Co., the company plans to leverage its experience and resources to accelerate the growth of Classic Journeys and capitalize on the growing demand for authentic and immersive adventure travel and wellness around the world.

Since 1995, Classic Journeys has been providing luxury walking tours focusing on engaging experiences that immerse travelers into the history and culture of the places they are exploring and the people who live there. Examples include joining a count and countess to walk through vineyards to their villa in Tuscany, sharing mint tea with a Berber tribesman at an oasis in Morocco and walking on the tongue of a glacier to a gourmet picnic with Viking-descendant guides in Iceland.

Cross-marketing

'As we further leverage our platform to cross-market across our brands and accelerate growth across our entire expanded portfolio, we will continue to look for additional opportunities to broaden and deepen our adventure travel offerings and provide more value to our guests,' Lindblad CEO Dolf Berle said.

'The first time we met Sven Lindblad he shared with us that everything they do needs to add value to the guest experience,' Classic Journeys founders Edward and Susie Piegza said. 'That really resonated with us because our goal is to handcraft a trip of a lifetime, for every guest, on every tour. So, we knew our companies had shared values.'

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