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MSC Cruises’ MSC Seashore design

AD Associates debuts with MSC Cruises, working on MSC Seashore

London based design agency, AD Associates, is contracted to work on MSC Cruises’ MSC Seashore, entering service in June 2021.

It is the first time that the design agency has worked with the brand, and is designing a variety of interior and exterior public spaces.

Chris Finch, the agencies founder and CEO, has said, ‘we are truly delighted to be working on MSC Seashore and have been warmly welcomed into the MSC family by all in Geneva and London, I’m confident that the spaces we have curated together will delight guests and prove a great success’.

Built by Fincantieri in Monfalcone, Italy, at 339mtr long, she will become the longest vessel in the MSC Cruises fleet.

Major improvements

Accommodating a total of over 5,500 guests, MSC Seashore is based on the Seaside class prototype. More than 40% of the ship has been redesigned and enhanced, making MSC Seashore a significant evolution and improvement MSC Seaside and MSC Seaview.

AD Associates were behind Saga Cruises' British inspired design for Spirit of Adventure